If you go shopping for a new car, truck or sport utility vehicle, you may see, or test drive a model that includes advanced features designed to assist your driving or improve your safety. 

From automatic braking systems to forward collision warning features to fully autonomous vehicles, technology continues to come into play in today’s automobiles. How willing are consumers to accept these features? 

Poll finds knowledge a key issue for autonomous vehicles 

A consumer advocacy group called Partners for Automated Vehicle Education polled some consumers in February and March of this year to assess their comfort level with self-driving cars. In general, the poll found that most consumers lacked complete trust in a fully autonomous vehicle. However, these consumers also indicated that their level of trust may increase if their understanding of the vehicles and underlying technologies increased. 

Consumers with limited mobility were found to be more knowledgeable about autonomous vehicle technology. As such, this group voiced a higher level of comfort and trust in self-driving vehicles than did those consumers without mobility concerns. The limited mobility consumers may benefit more greatly from these autonomous vehicles as well. 

Driver assistance feature acceptance 

PAVE’s poll did discover that more consumers accepted and trusted advanced driver assistance systems than fully self-driving vehicles. More than eight out of 10 owners of vehicles with ADAS features indicated that they had a good knowledge and understanding of how the technologies operated. This knowledge may well contribute to their increased level of trust in these systems compared to the lower level of trust in self-driving vehicles. 

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